Contact Us

If you have a question about how we can work together, would like more info about how PR can help you, or just want to say hello, please get in touch.

If you'd prefer to pick up the phone call us on 07766 207 954. You can email us too; elaine@ginger-pr.com.

 

94 North Esk Road
Montrose, DD10
United Kingdom

Blog

The lastest news and thoughts from the Ginger PR team.

 

Drive a Laser Like Focus with Influencer Marketing

Elaine Fleming

We've been working with family business Montrose Rope & Sail to launch their new brand, The Montrose Bag Company.

With coverage in local, regional and national titles (Montrose Review, Dundee Courier and the Herald to name a few) the word is well and truly out about this venture that sees four generations of experience come together to create a consumer range of slick, high quality bags. It safe to say we're big fans.

But that's just the beginning. The next step is getting the brand and the product in front of the influencers that can offer up powerful personal recommendations and reviews, speaking directly to their followers.

Instagrammers and bloggers are the voice of authority when it comes to speaking to the consumers of today, giving their personal and honest take on topics such as fashion and food, and everything inbetween. And that's where Ginger PR comes in.

We work with Scottish influencers that drive awareness of our clients’ brands and bring them to life through their blogs, tweets and Instagram posts, creating trust and credibility. We know the influencers that tie in with each of our clients and will have a genuine interest in the product, experience or service we want to spread the word about, resulting in an laser-like targeted approach.

The next time reaching new audiences is a key objective consider the power of the influencers that have synergy with your brand. These relationships create loyalty and open up new potential new customers to a company that they otherwise might never have heard of.

montrosebagcompany

Bottoms Up with Kintyre Gin

Elaine Fleming

Our client Beinn an Tuirc Distillers has revealed the bottle design for their Kintyre Gin. Designed by the talented people at Offshoot Design. We think it looks pretty slick and have been delighted they chose us to help spread the word about their brand.

The coverage is still coming in but hits in the drinks trade press, in the Scottish National Press and online with the likes of Scottish Field, The Knackered Mother and Boy Eats Scotland, as well a as a feature in the Daily Record, Ginger PR has raised awareness of this up and coming enterprise. Cheers!

kintyre gin

Blogging for Business. What’s Stopping You?

Elaine Fleming

Blogging can be a great benefit for many businesses, but many people are unsure why. Writing a blog is a great way of connecting with your clients and customers, and it’s been proven that 60% of businesses who blog acquire more customers. If you need convinced, read on to find out why blogging could make a difference to your business.

 

Positions you as an expert

If you come up with interesting and insightful content and create posts that could help answer questions for potential clients, this helps highlight your expertise.  Showcasing your knowledge helps clients gain trust, which in turn strengthens your reputation.

 

Creates social media content

Creating interesting blog posts which are shared on social media can be a great marketing tool for any business. This can increase awareness, ultimately driving traffic to your website and helps potential clients discover what you can offer.

 

Boosts search engine optimization

Keeping your blog up to date is an effective way of increasing visibility on Google and other search engines. A website without any updates can be considered by search engines as dead. However, every time you post up a new blog, this is considered an update and provides fresh content for search requests – meaning your business is more likely to be found by potential customers.

 

Gives your company a voice

Writing a blog gives customers a way to feel like they are part of your business. They can leave comments, share your posts on their own social media, and read a personal blog rather than just a company poster. Getting a behind the scenes glimpse of the business, learning about the ethics, philosophy and employees creates a personality for your brand, allowing to customers relate  and feel more trusting in the business.

So what are you waiting for? Start letting people know more about what you do, drive interest in your business and share some of your knowledge – or even this blog!

Or if you need help getting the words down, let’s chat. 

New Client News... Montrose Rope & Sail

Elaine Fleming

I once referred to them as my dream client and so I’m more than excited to announce that Ginger PR will be working with Montrose Rope & Sail.

This family run business has a 200 year history of designing, developing and manufacturing made to measure PVC tarpaulin covers as well as a diverse range of bags – you dream it up, they can make it.

Such is the high quality of their product that it can withstand the harsh conditions of the North Sea and in the Oil & Gas industry this has been put to the test time and time again with hundreds of thousands of Montrose Rope & Sail’s bags used by offshore workers.

Ginger PR has been appointed to help drive awareness of the brand in new consumer and lifestyle markets. We’re also going to be handling their social media, developing and growing their social media channels.

Why hire a PR consultancy?

Elaine Fleming

For many businesses, hiring a PR consultancy can seem like a totally alien concept.

Often billed as a 'dark art’, public relations really could do with its own PR campaign, explaining what PR is, how it can help and why every organisation should have their own PR strategy.

Here are some of the most common questions I am asked, and hopefully the answers that will help to clarify a few things.

What will a PR consultancy actually do for me?

PR consultancies can help in a variety of ways; each of these are about helping to tell the right story to the right people.

That might be writing articles they then share with media about what is newsworthy at your company. It could be contacting bloggers and introducing them to your brand, or coming up with an online strategy that pinpoints what information you should be sharing on social media, and how. These are just a few examples but before any of them are put in place, a good PR will spend time finding out what your company wants to achieve and then plan out the best way they can help get you there.

 

What are the benefits?

This could be an endless list but my top three are:

1. Stand out from the crowd. Even before social media, we lived in a crowded marketplace. If you want customers, clients, potential employees to know what you can offer them, you're going to have to stick your head above the parapet and make yourself known. PR can communicate why they should choose you, sending key messages.

2. Reputation building and loyalty. People want to engage with companies and brands they can trust but they need a reason why they should be trusted. A good PR campaign can build that trust by finding creative ways that demonstrate happy customers, innovative concepts or investment in the business that will result in better service.

3. Speak to audiences old and new. This point cannot be underestimated and to me, is at the heart of what PR is all about; communicating to the people you want to engage with. Do you have important news to share? Do you have delicate information that needs carefully explained? Do you want to encourage footfall? Do you need to reposition your brand and embed new company values?

PR is exactly what you need.

 

Why can't I do it myself?

Experience and expertise. Just as you use any expert service because of their knowledge, such as a dentist or accountant, the same can be said for PR.

A PR consultant has specific industry knowledge and an understanding of the creative process that will marry a communication strategy with your business objectives. They know how to position a story that isn’t just ‘selling’ your business, but that it is of interest to the media.

They also have the contacts that have been developed since their very first day in the job. In my case, that’s over 15 years of building relationships and understanding how I can work with them, to both their and my clients’ benefit.

And of course, this all boils down to time. PR and marketing takes time and often takes a back seat before completely falling off the radar. That won’t happen if you get an expert to do it for you which in turn will give you the time to concentrate on work you are an expert in.

 

Pic credit: VMA Group