Contact Us

If you have a question about how we can work together, would like more info about how PR can help you, or just want to say hello, please get in touch.

If you'd prefer to pick up the phone call us on 07766 207 954. You can email us too; elaine@ginger-pr.com.

 

94 North Esk Road
Montrose, DD10
United Kingdom

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Blog

The lastest news and thoughts from the Ginger PR team.

 

In My Shoes

Elaine Fleming

A typical week in PR... no such thing! However, I did my best to share what does on behind the scenes at Ginger PR HQ for the Dundee & Angus Chamber of Commerce blog.

With two small children there is an eternal juggle and the work life balance has to be right. Luckily when you love your job, it's all worth it.

Click on through to find out more about the juggle of running an independent PR practice.

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Ginger PR Pops Up in Dundee

Elaine Fleming

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One day event helps businesses understand the power of PR

We are very excited to announce our Ginger PR Pop Up.

The Pop Up is a chance for businesses in Dundee and the surrounding area the chance to find out more about PR and what it can do for them. 

Taking place at The Bach on Wednesday 28th March, companies or individuals can book one of the free 30-minute consultations where they will receive advice from Ginger PR director, Elaine Fleming, who has over 17 years industry experience working with brands including Scottish Rugby, Domino’s Pizza, Buchanan Galleries, Barratt Homes, Kintyre Gin and Peter Vardy.

Elaine said: “This pop up is an opportunity for Dundee and Angus businesses to get a better understanding of what PR is and more importantly, what it can do for them, and how it can be used to deliver the right message to their target market. PR has changed dramatically in recent years as has the way it can be used to help to achieve growth.

“Ginger PR is based in Angus and so we understand the challenges and opportunities that local businesses face when trying to raise their profile locally and also on a national level.

“Those successful in securing a slot will get practical advice and tips on the areas that interest them most whether it be, social media, how to launch a new product or how to write engaging blog content – and how often.”

A limited number of places are available. Those interested should email events@ginger-pr.com with the name of their business and the areas they would like to discuss at their consultation.

Ginger PR Pop UP. The Bach. Wednesday 28th March.

 

Practise what you Preach Ginger PR reveals new logo

Elaine Fleming

I'm always telling my clients, "what your business puts out into the world is a direct reflection of your offering". If a brand is tired and looks dated then that's what people will think about its work.

But then whaddya know, all of a suddden the Ginger PR logo is over eight years old and it's time to practise what I preach and ring the changes. I'm very excited to reveal a new logo, a refreshed website and updated social media profiles; all part of our 2018 growth strategy.

Ginger PR has been based in Angus for five years, an area that is bursting with innovation and ambition (as well as some pretty incredible scenery). We've worked with creative and corporate brands during that time while also maintaining our strong links in the central belt and Aberdeen. 

As PR keeps on changing so do the ways we can deliver results that have a direct impact for our clients. Traditional media relations are at the heart of what we do but as part of an adaptable multi-layered strategy, with a strong online focus.

We can't wait to get cracking with some new clients and projects that are in the pipeline and of course, we'll be telling them not to wait eight years to keep their brand on point!

Branding Bubble Bath

Elaine Fleming

I've always loved New Year. A chance to start again, kick things up a gear, set yourself new challenges.

However, it's all to easy to return to work after a break and pick up where you left off. Before you know it, 10 years have passed. No gears have been kicked up and the image your business puts out into the big bad world is more dated than a beardwearing, craft beer drinker.

It's for this very reason that you need to give your brand some TLC. It's not just real live people who need a little 'me' time. Light some candles, get the bubbles foaming and give your brand a bath.

Of course, loyalty will always be a key factor when building a brand but long gone are the days when sticking with the same logo and design from here until the 39th of Julember was expected. Changing things up doesn't mean the old version was bad, it just means your business has grown and is adapting. If it's good enough for Google.... Reliable does not mean boring.

Changing a logo can be an expensive business and if you're happy with your current one, there are so many other ways to shake thing up a little. Web design, blogging, social media, email signatures, sponsorship, events, awards.... the list goes on.

Of course, taking a bath should be more than an annual event. So please, don't leave it too long to get into yer oxters

A 30 Minute Challenge That Will Drive More Business

Elaine Fleming

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Here is a 30 minute challenge that has the potential to change the perception of your brand AND hook in new customers.

An online audit of your brand can quickly identify what your customers see when they encounter your brand - and importantly, if it needs to change. Follow these three simple steps to make sure a sloppy social media acccount or website isn't encouraging customers to scroll on by.

1. When did you last update your social media? If you've got a twitter account but the last post was three months ago, it's time to either invest the time in it, or it's time to delete it.

2. Images and logos. Are you using the same image on Facebook, linkedin and your website? If not, make sure they are alligned. And if it is a picture of you, was it taken recently? It's tempting to use a younger/slimmer pic but don't pull the wool!

3. Has your business or the people who work there changed?  Is this reported on your website? Are all your links live and pointing to pages that are active? If not, fix them or delete them. If you can't keep simple details up to date, can you really offer the service or product you claim you can?

Your business' online profile is a direct reflection of your brand so don't waste an opportunity to demonstrate your brand is efficient, up to date, reputable and pays attention to detail.