With coverage in local, regional and national titles (Montrose Review, Dundee Courier and the Herald to name a few) the word is well and truly out about this venture that sees four generations of experience come together to create a consumer range of slick, high quality bags. It safe to say we're big fans.
But that's just the beginning. The next step is getting the brand and the product in front of the influencers that can offer up powerful personal recommendations and reviews, speaking directly to their followers.
Instagrammers and bloggers are the voice of authority when it comes to speaking to the consumers of today, giving their personal and honest take on topics such as fashion and food, and everything inbetween. And that's where Ginger PR comes in.
We work with Scottish influencers that drive awareness of our clients’ brands and bring them to life through their blogs, tweets and Instagram posts, creating trust and credibility. We know the influencers that tie in with each of our clients and will have a genuine interest in the product, experience or service we want to spread the word about, resulting in an laser-like targeted approach.
The next time reaching new audiences is a key objective consider the power of the influencers that have synergy with your brand. These relationships create loyalty and open up new potential new customers to a company that they otherwise might never have heard of.