Contact Us

If you have a question about how we can work together, would like more info about how PR can help you, or just want to say hello, please get in touch.

If you'd prefer to pick up the phone call us on 07766 207 954. You can email us too; elaine@ginger-pr.com.

 

94 North Esk Road
Montrose, DD10
United Kingdom

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Blog

The lastest news and thoughts from the Ginger PR team.

 

Branding Solutions for Abdie Solutions

Elaine Fleming

PR isn't just about getting a clipping in a newspaper, it's also about managing your company's brand and the way you engage with your customers.

We've just helped Abdie Solutions give their brand a refresh with a new logo and website, helping communicate they're the experts in their area.

The site now includes information on the sector specific areas they operate in as well as details of their vast experience, highlighting the bespoke nature of their work.

Like the look of this? Let's chat about how we can help you too. 

Say no to bad social media

Elaine Fleming

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I'm about to advise a client that social media is a bad idea.

That's maybe not expected from someone who manages social media communities and develops online strategies as a career. But my job is about managing brands and helping them grow via a tailored approach that suits them - and social media is most definitely not the right approach for everyone. Done well, it can take a business from being good, to great. Done badly, it can seriously devalue a brand.

I'm currently project managing brand development for a technical business. Keen to highlight they have their finger on the pulse, they wanted to link Twitter and Facebook accounts to their website. However, after a chat about post content, frequency and response times, it became apparent the client was only going to have occasional time to devote to their upkeep.

This is when I firmly believe you should say no to social media. We work with organisations devising strategies to ensure content is relevant, timely and appropriate - and really offers something extra to their target market. We take the lion's share of the load but the clients' input is still essential.

In all communications a brand needs to convey it's reliable and trustworthy, no matter what their business. A sloppy and dated Twitter feed or a Facebook page without interesting and relevant content implies they are not totally on the ball. If a social media profile has slipped, or is mediocre at best, what does that say about the rest of the business?

Ultimately, if you can't do social media well, don't do it at all.

Drive a Laser Like Focus with Influencer Marketing

Elaine Fleming

We've been working with family business Montrose Rope & Sail to launch their new brand, The Montrose Bag Company.

With coverage in local, regional and national titles (Montrose Review, Dundee Courier and the Herald to name a few) the word is well and truly out about this venture that sees four generations of experience come together to create a consumer range of slick, high quality bags. It safe to say we're big fans.

But that's just the beginning. The next step is getting the brand and the product in front of the influencers that can offer up powerful personal recommendations and reviews, speaking directly to their followers.

Instagrammers and bloggers are the voice of authority when it comes to speaking to the consumers of today, giving their personal and honest take on topics such as fashion and food, and everything inbetween. And that's where Ginger PR comes in.

We work with Scottish influencers that drive awareness of our clients’ brands and bring them to life through their blogs, tweets and Instagram posts, creating trust and credibility. We know the influencers that tie in with each of our clients and will have a genuine interest in the product, experience or service we want to spread the word about, resulting in an laser-like targeted approach.

The next time reaching new audiences is a key objective consider the power of the influencers that have synergy with your brand. These relationships create loyalty and open up new potential new customers to a company that they otherwise might never have heard of.

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Bottoms Up with Kintyre Gin

Elaine Fleming

Our client Beinn an Tuirc Distillers has revealed the bottle design for their Kintyre Gin. Designed by the talented people at Offshoot Design. We think it looks pretty slick and have been delighted they chose us to help spread the word about their brand.

The coverage is still coming in but hits in the drinks trade press, in the Scottish National Press and online with the likes of Scottish Field, The Knackered Mother and Boy Eats Scotland, as well a as a feature in the Daily Record, Ginger PR has raised awareness of this up and coming enterprise. Cheers!

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Why hire a PR consultancy?

Elaine Fleming

For many businesses, hiring a PR consultancy can seem like a totally alien concept.

Often billed as a 'dark art’, public relations really could do with its own PR campaign, explaining what PR is, how it can help and why every organisation should have their own PR strategy.

Here are some of the most common questions I am asked, and hopefully the answers that will help to clarify a few things.

What will a PR consultancy actually do for me?

PR consultancies can help in a variety of ways; each of these are about helping to tell the right story to the right people.

That might be writing articles they then share with media about what is newsworthy at your company. It could be contacting bloggers and introducing them to your brand, or coming up with an online strategy that pinpoints what information you should be sharing on social media, and how. These are just a few examples but before any of them are put in place, a good PR will spend time finding out what your company wants to achieve and then plan out the best way they can help get you there.

 

What are the benefits?

This could be an endless list but my top three are:

1. Stand out from the crowd. Even before social media, we lived in a crowded marketplace. If you want customers, clients, potential employees to know what you can offer them, you're going to have to stick your head above the parapet and make yourself known. PR can communicate why they should choose you, sending key messages.

2. Reputation building and loyalty. People want to engage with companies and brands they can trust but they need a reason why they should be trusted. A good PR campaign can build that trust by finding creative ways that demonstrate happy customers, innovative concepts or investment in the business that will result in better service.

3. Speak to audiences old and new. This point cannot be underestimated and to me, is at the heart of what PR is all about; communicating to the people you want to engage with. Do you have important news to share? Do you have delicate information that needs carefully explained? Do you want to encourage footfall? Do you need to reposition your brand and embed new company values?

PR is exactly what you need.

 

Why can't I do it myself?

Experience and expertise. Just as you use any expert service because of their knowledge, such as a dentist or accountant, the same can be said for PR.

A PR consultant has specific industry knowledge and an understanding of the creative process that will marry a communication strategy with your business objectives. They know how to position a story that isn’t just ‘selling’ your business, but that it is of interest to the media.

They also have the contacts that have been developed since their very first day in the job. In my case, that’s over 15 years of building relationships and understanding how I can work with them, to both their and my clients’ benefit.

And of course, this all boils down to time. PR and marketing takes time and often takes a back seat before completely falling off the radar. That won’t happen if you get an expert to do it for you which in turn will give you the time to concentrate on work you are an expert in.

 

Pic credit: VMA Group