Blogging can be a great benefit for many businesses, but many people are unsure why. Writing a blog is a great way of connecting with your clients and customers, and it’s been proven that 60% of businesses who blog acquire more customers. If you need convinced, read on to find out why blogging could make a difference to your business.
Positions you as an expert
If you come up with interesting and insightful content and create posts that could help answer questions for potential clients, this helps highlight your expertise. Showcasing your knowledge helps clients gain trust, which in turn strengthens your reputation.
Creates social media content
Creating interesting blog posts which are shared on social media can be a great marketing tool for any business. This can increase awareness, ultimately driving traffic to your website and helps potential clients discover what you can offer.
Boosts search engine optimization
Keeping your blog up to date is an effective way of increasing visibility on Google and other search engines. A website without any updates can be considered by search engines as dead. However, every time you post up a new blog, this is considered an update and provides fresh content for search requests – meaning your business is more likely to be found by potential customers.
Gives your company a voice
Writing a blog gives customers a way to feel like they are part of your business. They can leave comments, share your posts on their own social media, and read a personal blog rather than just a company poster. Getting a behind the scenes glimpse of the business, learning about the ethics, philosophy and employees creates a personality for your brand, allowing to customers relate and feel more trusting in the business.
So what are you waiting for? Start letting people know more about what you do, drive interest in your business and share some of your knowledge – or even this blog!
Or if you need help getting the words down, let’s chat.