I'm always telling my clients, "what your business puts out into the world is a direct reflection of your offering". If a brand is tired and looks dated then that's what people will think about its work.
But then whaddya know, all of a suddden the Ginger PR logo is over eight years old and it's time to practise what I preach and ring the changes. I'm very excited to reveal a new logo, a refreshed website and updated social media profiles; all part of our 2018 growth strategy.
Ginger PR has been based in Angus for five years, an area that is bursting with innovation and ambition (as well as some pretty incredible scenery). We've worked with creative and corporate brands during that time while also maintaining our strong links in the central belt and Aberdeen.
As PR keeps on changing so do the ways we can deliver results that have a direct impact for our clients. Traditional media relations are at the heart of what we do but as part of an adaptable multi-layered strategy, with a strong online focus.
We can't wait to get cracking with some new clients and projects that are in the pipeline and of course, we'll be telling them not to wait eight years to keep their brand on point!