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If you have a question about how we can work together, would like more info about how PR can help you, or just want to say hello, please get in touch.

If you'd prefer to pick up the phone call us on 07766 207 954. You can email us too; elaine@ginger-pr.com.

 

94 North Esk Road
Montrose, DD10
United Kingdom

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Blog

The latsest news and thoughts from the Ginger PR team.

 

Blogging for Business. What’s Stopping You?

Elaine Fleming

Blogging can be a great benefit for many businesses, but many people are unsure why. Writing a blog is a great way of connecting with your clients and customers, and it’s been proven that 60% of businesses who blog acquire more customers. If you need convinced, read on to find out why blogging could make a difference to your business.

 

Positions you as an expert

If you come up with interesting and insightful content and create posts that could help answer questions for potential clients, this helps highlight your expertise.  Showcasing your knowledge helps clients gain trust, which in turn strengthens your reputation.

 

Creates social media content

Creating interesting blog posts which are shared on social media can be a great marketing tool for any business. This can increase awareness, ultimately driving traffic to your website and helps potential clients discover what you can offer.

 

Boosts search engine optimization

Keeping your blog up to date is an effective way of increasing visibility on Google and other search engines. A website without any updates can be considered by search engines as dead. However, every time you post up a new blog, this is considered an update and provides fresh content for search requests – meaning your business is more likely to be found by potential customers.

 

Gives your company a voice

Writing a blog gives customers a way to feel like they are part of your business. They can leave comments, share your posts on their own social media, and read a personal blog rather than just a company poster. Getting a behind the scenes glimpse of the business, learning about the ethics, philosophy and employees creates a personality for your brand, allowing to customers relate  and feel more trusting in the business.

So what are you waiting for? Start letting people know more about what you do, drive interest in your business and share some of your knowledge – or even this blog!

Or if you need help getting the words down, let’s chat. 

New Client News... Montrose Rope & Sail

Elaine Fleming

I once referred to them as my dream client and so I’m more than excited to announce that Ginger PR will be working with Montrose Rope & Sail.

This family run business has a 200 year history of designing, developing and manufacturing made to measure PVC tarpaulin covers as well as a diverse range of bags – you dream it up, they can make it.

Such is the high quality of their product that it can withstand the harsh conditions of the North Sea and in the Oil & Gas industry this has been put to the test time and time again with hundreds of thousands of Montrose Rope & Sail’s bags used by offshore workers.

Ginger PR has been appointed to help drive awareness of the brand in new consumer and lifestyle markets. We’re also going to be handling their social media, developing and growing their social media channels.

Say Cheese. Using Photography as a PR Tool.

Elaine Fleming

You want to raise your profile. You want your business mentioned in the media. You might have the story of the century to help do that but without a strong image, you are seriously reducing your chances of getting that story picked up.

I'm lucky enough to have secured a number of front pages in my career and each time, it's been the picture that has taken centre stage.

If you are going to contact the media with a story of any kind, make sure you have a fun, lively picture that will grab the attention of the picture desks and online editors.

If you're posting something up on Facebook, include an image. It's simple, posts with images stand out better compared to simple status updates. Try scrolling through your news feed and see what you are drawn to.

Here are my top tips for using photography as a PR tool.

  • Think about what picture will portray your story. If it's the launch of a new youth programme, can you have those involved staging up the activity?
  • Props. A fun, eye-catching prop can make the different between a boring static shot and something more dynamic
  • NEVER use a giant cheque
  • Avoid groups of people standing still, especially if they are wearing suits
  • If you can't afford a professional photographer, take your own picture but make sure it's high resolution, in focus and isn't too dark
  • Try to take shots outside rather than inside - and not with the sun behind your subjects
  • Don't be scared to get close up - and send a couple of different shots to the picture desks.
  • If you have a really great pic, simply send it in an email with a few sentences about what is going on to your target media - and include the names of the people in it.

If your picture isn't good enough to be used then it won't be used, but it's worth trying. I recently sent a selfie taken on a smart phone to The Dundee Courier and it was given almost a full page. The media is on the lookout for eye-catching content - so why not be the one that gives it to them?

On this day...

Elaine Fleming

15 years ago, this very day, I began my career in PR.

A fresh faced graduate with a PR degree. a good telephone manner and a questionable dress sense saw me take up my first position as an account administrator with the BIG partnership.

So much and yet so little has changed in the world of PR in the that time. Suffice to say, my relationship with the printer and fax machine is somewhat less intense. No longer are hours, yes hours, spent hunched over the rapidly over heating equipment faxing out press releases one at a time, and weighty coverage books soul-sappingly photocopied.

Once at the very core of PR, newspapers and many of the organisations operating them, have become very different beasts. Let's roll out that overused phrase 'ever changing landscape'.

It's true though, there is now, so much more to the discipilne of PR and not just because the newspaper business model is so different to 15 short years ago. The creation of so many digital platforms have opened up countless ways to engage with both clients and their audiences. Mediums are no longer static. Want to make your voice heard, actually heard? It can all be done. And at the very quick click of a button.

However, at its heart PR remains very much the same as it did when the degree went out the window and I really learnt about what goes on in a PR agency, back in 2001.  It's not about column inches and it's not about 'spinning a tale'. It's about telling stories and coming up with the ideas that make sure clients' business objectives tie in with a communications strategy.  Ultimately, are we helping them speak to their customers, about the right subject matter, and in the right way.

 

 

Five "Simple" Rules

Elaine Fleming

If you were asked to describe your company or organisation and what it does, in just one or two sentences, how many words would be jargon?

When talking to people on the outside of your business, are you often using language that sure, sums things up for you, but means diddly squat to them?

We're all guilty. Even PR practitioners. In fact, most definitely PR practitioners. ROP, Sunday for Monday, DPS and spiked... clear as day to someone in the industry but if I used them when talking to a potential client, not only do they make absolutely no sense, it also shuts down the conversation. No-one wants to be the idiot that asks a potentially obvious question.

I was recently asked to look over a brochure that needed a rewrite. I read it (more than once) but had no idea what the company offers. I'm sure they thought the message was clear.  It's likely it'ssimilar to other literature they've produced. It's all too easy to cut and paste, rehashing the same convoluted information. It's amazing how long the life span of bad wording can be.

With this in mind, here are my top tips to avoid industry gobbledygook and confusion when it comes to communicating with potential new customers (or anyone outside your business).

  • Think about who will be reading what you've written.  Who is your audience and what's important to them?
  • Remove any technical words that your customers aren't likely to understand.
  • Keep it simple. Don't go into too much detail - otherwise you're in danger of boring your target audience.
  • Get someone who knows nothing about your industry to read your brochure or marketing materials. Can they understand it?
  • Read anything you've written out loud. If you're stumbling over words and have to take a breath mid sentence, chances are it's too long and complex.

Now go forth, talk plainly and engage!